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Antitrust .. Trust is Social Currency Minus +1

According to Netpop Research — Trust is Social Currency:

Social media is growing in the United States and around the world, prompting Internet users to share an ever-growing amount of personal information. Social media platforms are, of course, in the business of making it fun and easy to share more, and do more, with more people.

But Social Media Networks are having a hard time convincing users to trust them:

Where does the information go? Who sees it? Who owns it? And how is it used? … Findings reveal that the vast majority (80 percent) are uncertain or uneasy about the social sites they use. This is particularly true of Facebook: 85 percent of Facebook users are either uncertain or explicitly concerned. Findings also show that privacy concerns and distrust bear a negative impact on social brands: Users have a significantly lower perception of social brands if they are concerned about privacy or distrust the site to use their information appropriately.  Source

Two words: Ya think? But it gets worse than that.
So if “Trust” is Social Media Currency, how will marketers cash in?
Good Question .. and how will Google +1 figure into the grand scheme of things?
Way to go Google for opening that Pandora Box.
When Google makes it easier to manipulate the SERPS, kindly spare me the condescending propaganda about “TRUST” in Social Media.
Another question: How long do you think it will it be before someone invents a bot to +1 all your stuff?
How much would you pay for that?
I’m betting that untold numbers are already getting their family, neighbors, friends and minions to +1 everything in site.
Any takers? So much for honest, original content creators.
With the implementation of +1, Google is intentionally opening the door for the deceptive gaming of search results.
Google is showing it’s true colors, that web search is really just about making money rather than providing honest, unbiased, and relevant search results.
All in the name of supposedly socialising the web.
Like all large mega-corporations, Google’s allegiance is only to it’s pocketbook. Not what is right or wrong. So much for doing no evil.


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